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Helping Chinese Companies Grow Internationally
Accelerating global expansion with fast, efficient recruitment processes
In recent years, Europe’s consumer electronics market has shown strong growth potential and vast market space. Driven by waves of technological innovation and the rising demand for high-quality smart devices, this mature market offers Chinese brands a broad stage for global expansion.
However, opportunities come with challenges. To successfully enter Europe, finding top talent who can accurately navigate the local market has become the primary concern for many expanding enterprises.
One Chinese consumer electronics company, which had performed exceptionally well in the domestic market, decided to seize this opportunity and set its first overseas destination in Europe. Just as everything was ready, the lack of key positions became a critical bottleneck in launching the plan. They urgently needed to hire a Country Manager to take full responsibility for market development and team building from the ground up.
Name of Company
Chinese Consumer Electronics CompanySector
Consumer ElectronicsLocation
EuropeConsultant
Selina DaiThe Recruitment Challenges Faced
Challenges
After in-depth discussions with the client, we quickly identified the core challenges of this recruitment project, which mainly focused on the following three aspects:
- Talent Scarcity: The client had extremely strict requirements for candidates. They needed someone with a background in the consumer electronics industry, proven experience in launching a European market from zero to one, excellent team management skills, and a deep understanding of the local market. Such high-caliber, multi-skilled talent is inherently rare.
- Time Sensitivity: The market window was fleeting, and the client’s overall global expansion strategy depended on this Country Manager to drive progress. The recruitment timeline had to be as short as possible.
- Limited Resources: At the initial stage of business expansion, the client lacked effective channels to directly reach the target talent pool and could not quickly access key insights such as local salary benchmarks, talent trends, and cultural nuances. This created a “watching from afar” dilemma for their recruitment efforts.
The Solution We Provided
Faced with these challenges, the First Point Group (FPG) recruitment team swiftly launched a structured recruitment solution:
- Precise Profiling and Talent Mapping: Instead of casting a wide net, we first collaborated with FPG’s local team, which has years of experience in Europe, to conduct comprehensive talent mapping in the country’s consumer electronics sector. We created detailed candidate profiles and pinpointed potential targets within specific companies and networks, ensuring accuracy in our search direction.
- Deep Communication and Expectation Management: During the interview and evaluation stage, our consultants engaged in a series of in-depth conversations with candidates. This was not only to assess their professional capabilities and role fit but also to align expectations on salary, management philosophy, and career development plans. This step paved the way for smooth client interviews and offer negotiations.
- Global Resource Support: To address the client’s resource gap, FPG leveraged its global candidate database built over 20 years, enabling us to quickly identify top talent in Europe’s consumer electronics field and enhance recruitment efficiency. Additionally, our consultants, fluent in English and equipped with over a decade of overseas recruitment experience, applied an international pe
Through these measures, we successfully secured the most suitable Country Manager within one month and facilitated a smooth offer signing between both parties. The client specifically highlighted FPG’s proactive communication and management of candidate expectations regarding salary and leadership style, which laid a solid foundation for successful collaboration.
This case once again proves that in global expansion, speed and quality are equally critical. With its global network, local insights, and professional recruitment process management, First Point Group is becoming a trusted global talent partner for more and more Chinese companies going abroad.
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