Thailand Regional Marketing Manager

Senior Manager, Regional Marketing (Thailand)

Bangkok, Thailand

We believe the power of risk-driven investing can help anyone achieve a better life. And we're here to make this potential a reality for an emerging global generation.

We provide individuals in the world's fast-developing economies with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.

Our client is an energetic and diverse company with offices across Europe, Asia and Africa, and we're always looking for talented individuals to join us. “Freedom to Succeed” is not just a promise we make to our clients and partners, but to our people too. We'll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.

ROLE AND RESPONSIBILITIES

In a few sentences…

We are seeking a strategic and commercially minded Senior Manager, Regional Marketing to lead our marketing efforts across Thailand. In this role, you will be responsible for developing and executing impactful marketing strategies that support client acquisition, improve onboarding, and drive regional growth.

This role requires a deep understanding of digital marketing, strong knowledge of the Thai market, and the ability to work cross-functionally with a wide range of internal stakeholders. The ideal candidate will combine commercial acumen with creativity and data-driven decision making to optimize the end-to-end client journey.

Key Responsibilities

Regional Strategy & Execution

Design and implement targeted marketing plans for the Thailand market, tailored to local customer needs and preferences while aligning with global brand and product objectives. Identify new opportunities to drive revenue growth, increase market penetration, and strengthen brand presence across Thailand.

Commercial Focus

Ensure marketing initiatives contribute directly to commercial goals, including lead generation, conversion, and revenue growth. Collaborate closely with Sales, Product, and Partnerships teams to align on business priorities.

Onboarding Funnel Optimization

Partner with Product, Design, and Marketing Operations teams to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths.

Cross-Functional Collaboration

Act as the marketing lead for Thailand, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution.

Regional Advocacy

Act as the internal champion for the Thailand market, providing market recommendations and updates to leadership and internal teams. Share market insights, campaign performance results, customer trends, and recommendations to improve growth and market relevance.

KEY SKILLS AND EXPERIENCE

Essential

• Proven experience in a regional or digital marketing role focused on Thailand.


• Deep understanding of digital marketing strategies and tools across acquisition, CRM, lifecycle marketing, and funnel optimization.


• Strong knowledge of the Thai consumer landscape and digital ecosystem.


• Commercial mindset with a strong track record of delivering measurable business impact through marketing.


• Strong cross-functional collaboration skills and the ability to align diverse stakeholders behind shared regional goals.


• Analytical approach with experience using data and insights to inform strategy and improve performance.


• Excellent communication and stakeholder management skills.


• Fluency in Thai and English (written and spoken) is essential.

Desirable

• Bachelor's degree or equivalent professional experience.


• Experience within online trading, fintech, brokerage, financial services, or related industries.


• Experience managing marketing campaigns across Southeast Asian markets.

BENEFITS & PERKS

We believe in fairly compensating all our people by providing a world-class health insurance plan and a range of both core and flexible benefits. You will receive:

• Hybrid Working Policy


• Discretionary performance-related bonus


• Personalized Flex Benefits


• Focus on wellbeing, including talks and access to self-development tools


• Medical insurance for employees


• Comprehensive leave package of 40 days inclusive of public holidays

Recommended Additional Enhancements

Since the role is now based in Bangkok, I would also recommend updating the profile to include:

• Experience managing Thai-language campaigns and content localization.


• Knowledge of Thailand's digital advertising landscape (Meta, Google, LINE, TikTok, KOL/Influencer ecosystem).


• Understanding of financial services regulations and marketing compliance in Thailand.


• Existing network of media, affiliates, influencers, and partners within Thailand.

These additions will make the JD much more relevant to the local talent pool and help attract stronger candidates in Bangkok.