Sales Director

Role: Sales Director

Location: South Africa

We are representing a high-growth technology business operating at the intersection of telecommunications, digital services, VAS and fintech, with an established customer base across emerging markets.

The business is looking for a commercially driven Director of Sales to take ownership of revenue growth, enterprise sales and market expansion. This is a high-impact leadership role for someone who can combine strategic thinking with hands-on execution and has a proven track record of selling complex solutions into MNOs, enterprises and fintech organisations.

You will have significant influence over the company's commercial strategy, pipeline generation, partnerships and overall revenue performance.

What You'll Be Responsible For

Sales Strategy & Growth

• Develop and execute the B2B and B2B2C sales strategy across MNOs, fintechs and enterprise customers.


• Identify new markets, revenue streams and commercial opportunities.


• Build a predictable, scalable sales engine with strong pipeline discipline and accurate forecasting.


• Translate market opportunities into measurable revenue growth.

Enterprise & Carrier Sales

• Lead complex, high-value enterprise and carrier opportunities with sales cycles typically ranging from 6–18 months.


• Own the full commercial process from opportunity development through to negotiation and close.


• Lead pricing, commercial structuring and contract negotiations.


• Build and maintain relationships with senior decision-makers across telecoms, fintech and enterprise organisations.

Demand Generation

• Own the demand-generation strategy and ensure marketing activity translates into qualified pipeline.


• Manage external lead-generation agencies and/or internal marketing resources.


• Drive market messaging, campaigns and channel effectiveness.


• Establish clear performance metrics linking marketing activity to revenue outcomes.

Revenue Ownership

• Own the complete commercial funnel — from market engagement and lead generation through to pipeline, conversion and close.


• Establish the processes, reporting and commercial discipline required to deliver predictable revenue.


• Use data and market intelligence to continuously improve sales performance.

Partnerships & Channels

• Develop strategic relationships across the telco, retail, aggregator and technology partner ecosystem.


• Identify and build indirect routes to market that can accelerate customer acquisition and revenue growth.


• Develop long-term strategic partnerships with key industry stakeholders.

What We're Looking For

• 10–15+ years' B2B sales experience, ideally within telecommunications or VAS.


• 5+ years' experience in senior commercial or sales leadership.


• Demonstrable success closing complex, high-value enterprise or carrier deals.


• Strong exposure to MNOs and enterprise customers, particularly within emerging markets.


• Experience building and managing sales pipelines within long and complex sales cycles.


• Experience overseeing demand generation, lead-generation agencies or marketing functions.


• Strong commercial and financial acumen, with an understanding of P&L ownership.


• Proven ability to develop new markets, partnerships and revenue streams.

The Ideal Profile

We're looking for someone who is:

• Commercially sharp and highly results-oriented.


• Comfortable operating at both C-suite/board level and hands-on within the sales process.


• Experienced in navigating complex telecom and enterprise buying environments.


• Strong at deal structuring, negotiation and commercial strategy.


• Data-driven, disciplined and accountable for outcomes.


• Entrepreneurial and comfortable building rather than simply maintaining.


• Resilient, energetic and motivated by significant revenue-growth targets.

Why This Role?

This is an opportunity to take genuine ownership of the commercial function within a technology business operating in a rapidly evolving sector.

You will have the opportunity to shape sales strategy, open new markets, build strategic partnerships and directly influence the company's next phase of growth.

If you're an experienced telecom, VAS, fintech or enterprise sales leader looking for a role where you can make a measurable commercial impact, we'd be interested in speaking with you.