Sales Director

Position: Sales Director 

Location: United States

Key Responsibilities

1. Strategy Development and Execution: Formulate and execute annual sales strategies and business plans targeting major U.S. retail channels to ensure sales goals are met and market share is expanded.
2. Direct Key Account Management: Serve as the primary business lead, directly managing nationwide relationships with the aforementioned core retailers, leading annual contract negotiations, new product listings, promotional planning, and trade terms.
3. End-to-End Sales Process Management: Oversee the entire sales cycle from forecasting and order management to delivery tracking, promotional execution, and sell-out performance, ensuring an efficient and effective sales pipeline.
4. Market and Competitive Insights: Conduct ongoing market research and competitor analysis to stay abreast of retail trends, consumer behavior, and competitor activities, providing critical input for business decisions and product planning.

Qualifications

• Minimum of 5 years of experience in the consumer electronics industry, with at least 3 years in direct sales management for major U.S. national retail accounts (at least one of Walmart, Costco, Best Buy, Target), supported by a proven track record of success.
• Deep understanding of the procurement processes, operational models, demand characteristics, and ecosystems of mainstream U.S. retailers, with mature channel management and negotiation skills.
• Excellent strategic thinking, commercial negotiation, and problem-solving abilities, capable of independently developing and driving the implementation of complex business plans.
• At least 3 years of team management experience, with outstanding leadership, communication, coordination, and team motivation skills. ‌ ‌