Marketing Manager - B2B SaaS

First Point Group is recruiting for a Marketing Manager (B2B SaaS) on behalf of an innovative telecom technology company specialising in SaaS / software solutions for mobile network operators worldwide. The successful candidate must be comfortable as a hands-on Individual Contributor with end-to-end responsibilities across the digital and offline marketing landscape - including campaign execution, content creation and sales collaboration skills, and the ability to generate leads and support pipeline growth.

This role is 100% remote-working with opportunity for international business travel.

This is a fantastic opportunity to join a globally respected telecom technology company within the telecom eco-system with a specific focus on B2B software solutions. The position offers exposure to emerging technologies including 5G, AI analytics, and IoT, while allowing you to take ownership of marketing initiatives that directly impact revenue growth and market positioning.

The company encourages entrepreneurial thinking, collaboration, and experimentation, making it an ideal environment for a proactive marketing professional looking to expand their influence and develop their career within the telecom technology sector.

PLEASE NOTE - sponsorship can not be provided. Candidates must live in the Portugal with valid rights to work.

Key Responsibilities

• Create and develop compelling marketing content and sales collateral including battle cards, product demos, presentations, and one-pagers.


• Conduct market intelligence gathering and competitive analysis to support sales teams with insights on industry trends, challenges, and opportunities.


• Plan, launch, and monitor digital marketing campaigns with a strong focus on lead generation and conversion into sales opportunities.


• Develop and execute communication strategies including newsletters, webinars, and customer engagement initiatives.


• Organise and manage industry events, including bookings, budgets, and associated public relations activity.


• Support brand positioning initiatives, including award submissions and industry recognition programmes.


• Collaborate with sales and product teams to align customer needs, market requirements, and analyst insights with marketing initiatives.


• Participate in customer meetings where required to gather insights and strengthen customer engagement.

Required Experience

• Minimum 4+ years' experience in marketing, product marketing, or a related role.


• Demonstrated experience executing digital marketing campaigns with measurable KPIs and lead generation outcomes.


• Experience creating high-quality marketing and sales enablement content.


• Comfortable working with marketing technologies, AI-powered marketing tools, and CRM platforms.


• Strong organisational and execution skills with the ability to manage multiple projects simultaneously.


• Excellent communication and coordination skills.

Desirable Experience

• Experience working within the telecom, mobile network, or roaming industry.


• Ability to translate technical product features into clear customer-focused value propositions.


• Experience with marketing automation platforms, CRM systems, or AI-driven marketing tools.


• Familiarity with sales prospecting tools and social media platforms.


• Understanding of SEO, performance marketing, or content marketing strategies.