Director Of Sales - West

Sales Director – Western Region

Location: Reno, Nevada (Hybrid Work Model)

Role Overview

This opportunity is for a Commercial Sales Director responsible for driving revenue growth, developing sales talent, and leading execution of Public Safety DAS. LMR, and Wireless Infrastructure sales across a defined geographic territory. Based in Reno with a hybrid working structure, this role will oversee and mentor a team of approximately 7 sales professionals, while remaining closely involved in priority customer engagements and strategic initiatives. The position combines people leadership, hands-on commercial execution, and cross-functional coordination.

Key Accountabilities

• Direct and execute regional sales initiatives through active leadership, coaching, and performance management of assigned sales representatives


• Guide and support a team serving a varied business customer base across multiple verticals


• Participate directly in select complex or high-value opportunities to influence outcomes and close business


• Establish and expand productive relationships with strategic customers as well as supplier and manufacturing partners


• Partner with internal groups including operations, supply chain, and support teams to ensure effective end-to-end sales execution


• Manage a blend of solution-based selling efforts alongside recurring transactional revenue activity


• Proactively identify barriers limiting sales effectiveness and implement corrective actions


• Produce accurate revenue forecasts on a monthly and quarterly cadence


• Define and manage individual and team targets, quotas, and success metrics


• Build and maintain pipeline visibility, health, and momentum


• Analyze sales performance trends and deliver tailored coaching and development guidance


• Track performance indicators to ensure focus on activities that drive profitable growth

Experience & Background

• Minimum of five years in B2B sales, including leadership responsibility


• Demonstrated success managing and developing multi-person sales teams


• Strong coaching capability with a track record of improving sales performance


• Ability to motivate teams and foster a results-driven sales culture


• Experience collaborating across multiple internal functions in hybrid or distributed environments


• Proven ability to communicate solution value to customers and partner stakeholders


• Background in consultative, relationship-oriented business sales models


• Practical understanding of supply chain or distribution-based selling environments


• Strong analytical and problem-solving skills with the ability to translate insights into action


• Bachelor’s degree in business, engineering, science, mathematics, or equivalent experience preferred


• Exposure to solution or consultative selling methodologies strongly preferred


• Familiarity with wireless, connectivity, or infrastructure technologies is advantageous


• Working knowledge of Microsoft Excel


• Hands-on experience with Salesforce or comparable CRM platforms

Compensation

Base salary expected range: $150K (+/- $10K depending on experience)

Benefits

• Flexible hybrid work structure


• Retirement savings plan with employer contribution


• Comprehensive health, dental, vision, and prescription coverage


• Educational assistance for continued professional development