Digital Marketing Manager

Digital Marketing Manager

Location South Africa

Are you a digital marketing expert looking to make a real impact? We are seeking an experienced Senior Digital Marketing Specialist to drive B2B lead generation, expand brand visibility, and lead world-class digital marketing campaigns.

What Your Role Will Look Like

As a Senior Digital Marketing Specialist, you will be a motivated, organised, and results-driven professional with a passion for all aspects of digital marketing. You will take ownership of SEO, PPC, content creation, social media, paid advertising (LinkedIn and other platforms), digital PR, link-building, and emerging technologies such as AI-powered search optimization.

Your Goals

• Increase quality, relevant organic traffic to the website
• Drive B2B lead generation and pipeline growth
• Generate high-value, relevant content
• Implement backlink strategies to strengthen domain authority
• Improve visibility on search and generative AI engines
• Enhance rankings for high-priority organic keywords

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to meet growth and lead generation objectives
• Lead and own all digital marketing initiatives, driving tactics forward and improving results
• Collaborate with your team to design email marketing and lead nurturing processes
• Manage SEO (technical and content), blog calendars, social media, and emerging AI search strategies
• Work with external agencies on PPC campaigns (Google Ads, Bing Ads, LinkedIn), including auditing, optimisation, reporting, and budget management
• Improve website conversion rates to maximise lead generation
• Analyse digital marketing performance and provide actionable insights using analytics tools
• Manage, mentor, and guide a small digital marketing team (content writers, designers, SEO executives)
• Stay updated on industry trends, marketing technologies, and AI-powered search strategies

What We Are Looking For

• Strong experience in digital marketing, ideally in a B2B setting or agency environment
• Expertise in account-based marketing (ABM), CRM systems (Salesforce, HubSpot, etc.), and lead nurturing
• Proficiency in SEO, PPC (Google Ads), social media marketing, and content strategy
• Experience with email marketing platforms and marketing automation
• Strong analytical skills using tools like Google Analytics and Google Data Studio
• Proven experience in Conversion Rate Optimisation (CRO)
• Excellent project management and organisational skills, able to manage multiple initiatives simultaneously
• Strong collaboration, communication, and presentation skills
• Deep understanding of B2B sales cycles and marketing funnels

Why This Role Is Exciting

This role offers a unique opportunity to broaden your digital marketing expertise, take ownership of strategic campaigns, and grow in a fast-evolving, B2B-focused environment. You’ll work alongside a talented team, with full ownership over your initiatives and the chance to make a measurable impact on lead generation and business growth.