Country Sales Manager - Thailand

About Our Client

• A fast-growing AI SaaS company redefining customer engagement for financial institutions.


• Has established strong traction in banking and fintech, and are now expanding aggressively into new verticals.


• Built on an AI-native, lean operating model, they outmaneuver legacy players through speed and deep vertical expertise.

Responsibilities

• Full P&L ownership for the Thailand entity, including budget management, burn rate control, and revenue delivery.


• Define and execute local market strategy, countering competitor moves (e.g., price wars) and capturing non-fintech segments.


• Personally lead high-stakes C-level negotiations with banks and financial institutions


• Build and manage channel partners, system integrators, and local tech ecosystems.


• Recruit and lead a lean, high-performing local team (sales, pre-sales, customer success) and embed an AI-first, ownership-driven culture.


• Ensure full legal and regulatory compliance, especially for banking client data and contracts.


• Act as the voice of the local market to HQ, driving product adaptation for Thai banking protocols and language.

Requirements

• 10+ years in technology/SaaS, with 3–5 years in a leadership role (Country Manager, GM, or Head of Sales) within fintech or banking software.


• Established C-level network in Thailand’s banking and financial services industry.


• Proven track record scaling a business from 0→1 or 1→10; comfortable wearing multiple hats (sales, HR, ops).


• Tech-savvy – able to articulate the business value of LLMs and generative AI to non-technical banking executives.


• Native Thai and business-fluent English.

This is not a “maintenance” role. It’s a builder’s role.