Country Commercial Leader

Commercial Leader – South East Asia

Our client is a well-established international engineering and technology business, delivering critical solutions across industrial and infrastructure sectors.

With a strong global presence, they are known for combining technical capability with commercial execution, supporting customers on complex, large-scale projects.

The business is continuing to invest in high-growth regions and sectors, making this a key hire within their regional leadership team.

The Opportunity:

This is a senior commercial leadership role with full responsibility for driving growth across South East Asia.

You will lead a regional sales and service organisation, manage key strategic accounts, and take ownership of commercial performance, market expansion, and customer engagement.

The role offers a high level of autonomy and visibility, working closely with regional and global leadership.

Key Responsibilities:

• Define and execute the commercial strategy for South East Asia, driving sustainable revenue and margin growth


• Own full P&L responsibility, including forecasting, pipeline management, and overall business performance


• Lead and develop a multi-layered organisation (sales leaders, managers, and channel partners)


• Drive strategic, solution-based selling across complex, long-cycle industrial opportunities


• Build and expand relationships with key accounts, partners, and stakeholders across the region


• Identify and unlock new market opportunities across industrial and infrastructure sectors


• Strengthen service and aftermarket offerings to drive recurring revenue and customer retention


• Collaborate closely with operations, product, and supply chain teams to ensure successful project delivery

What We're Looking For:

• 15+ years' experience in industrial B2B sales, with a strong track record in leadership roles


• Proven experience managing regional teams and channel partner networks


• Demonstrated ownership of full P&L and delivery of commercial targets


• Strong background in complex, solution-led sales environments


• Experience engaging with senior stakeholders across OEMs, contractors, and end users


• Exposure to South East Asia markets, with an understanding of regional dynamics


• Strong leadership, communication, and commercial decision-making skills

Why This Role:

• Regional leadership role with full ownership and autonomy


• Opportunity to drive growth in a strategically important market


• High visibility within a global organisation


• Strong platform for long-term career progression