Of my 15 years’ marketing experience, eight of them have been in recruitment (over half of my working life!). I thoroughly enjoy helping recruitment companies understand how marketing can benefit their brand and ultimately increase their revenue. I lead the marketing function, from planning through to execution. Whether it’s social media, email campaigns, website management, events or creating client/candidate campaigns, our team looks after everything related to the branding of First Point Group.
I love the changing nature of marketing. From traditionally being perceived as the ‘colouring in department’ to now utilising the plethora of data available to create finely tuned campaigns, marketing is an integral part of any business now-a-days which is what I love the most about it.