German Marketing Head

Location: Based in Shenzhen, China or remote in Germany 

Industry:  Consumer electronics 

Responsibilities:

• Implement the company's brand positioning, values, and system by leading brand building and integrated marketing campaigns for products/services in the German market.
• Develop, manage, and execute annual key integrated marketing campaigns aligned with group strategies to achieve regional brand and marketing objectives.
• Identify, establish, and maintain partnerships with top-tier German resources, including but not limited to leading media outlets, exhibitions, industry associations, KOLs, and community groups.
• Oversee daily operations and strategy for German social media, KOL collaborations, PR, offline events, and content teams; set clear phased goals to drive team performance.
• Identify target user segments based on commercial and brand strategies; leverage content marketing, digital marketing, and event marketing to foster cross-department collaboration and elevate regional brand impact.

Qualifications:

• Bachelor’s degree or higher, with 3+ years of comprehensive integrated marketing experience for brands/products at renowned consumer electronics companies.
• Proven success in planning, managing, and executing large-scale global/regional marketing campaigns over 3+ years.
• Proficiency in project management tools; ability to independently lead regional projects (initiation, team building, goal/milestone setting, budgeting, risk management) and ensure delivery.
• Solid experience across e-commerce and multi-channel marketing, with expertise in channel mix optimization.
• Deep understanding of Germany’s consumer market and culture; ability to manage local teams and expand partnerships. Prior study/work experience in Germany preferred.
• Strategic mindset, strong cross-functional collaboration skills, and resilience under pressure.
• Native-level written and verbal German proficiency.

Please apply below or contact me directly.